This note underlines the specific points of the action plan being developed within the European Commission for the implementation of its “From Farm to Fork” (F2F) strategy. They relate to relations between farmers, processors and the distribution sector, product labelling and quality signs.
The new European Commission presents the European Green Deal as the strategic programme for its five-year term.
The stated ambition is a carbon-neutral and greenhouse gas-neutral European Union by 2050, with a reduction in emissions of 50 to 55% by 2030.
With it being the largest producer, consumer, exporter and importer of wine, and accounting for 45% of wine-growing areas, 65% of production, 57% of consumption and 70% of exports in global terms, the EU can be considered one of the most important players of the global wine market.
Developing digital technology combines the environment, societal demands and dynamism of the European regions’ viticulture.
Wine consumers want fewer chemicals. They demand more and more respect for the environment, more sustainable products, a strong link with the territory and tradition.
The global wine market is growing (x2 in 15 years) and very internationalized (45 of the wines are exported).
The EU is the world’s largest wine-producing player: the world’s largest producer, largest consumer, largest exporter and importer of wine.