Developing digital technology combines the environment, societal demands and dynamism of the European regions’ viticulture.
Wine consumers want fewer chemicals. They demand more and more respect for the environment, more sustainable products, a strong link with the territory and tradition.
The global wine market is growing (x2 in 15 years) and very internationalized (45 of the wines are exported).
The EU is the world’s largest wine-producing player: the world’s largest producer, largest consumer, largest exporter and importer of wine.
The President of the AREV, Emiliano Garcia-Page Sanchez (Castilla-La Mancha), gave a rousing speech on the wine civilization, illustrating the missions of the AREV: defending and promoting the shared interests of European wine regions.
The XXVI plenary session was an opportunity for the German-speaking regions to reaffirm their unwavering support for the AREV.
