With it being the largest producer, consumer, exporter and importer of wine, and accounting for 45% of wine-growing areas, 65% of production, 57% of consumption and 70% of exports in global terms, the EU can be considered one of the most important players of the global wine market.
Developing digital technology combines the environment, societal demands and dynamism of the European regions’ viticulture.
Wine consumers want fewer chemicals. They demand more and more respect for the environment, more sustainable products, a strong link with the territory and tradition.
The global wine market is growing (x2 in 15 years) and very internationalized (45 of the wines are exported).
The EU is the world’s largest wine-producing player: the world’s largest producer, largest consumer, largest exporter and importer of wine.